Answers to the questions AI-search marketers actually ask

Asking ChatGPT "what do you think of us?" tells you almost nothing. Here is the method that produces a number you can actually track.

Most brand-visibility work focuses on whether you're mentioned. The bigger lever is usually further upstream: which pages ChatGPT is actually pulling from.

A single-engine check tells you about one engine. Buyers are asking all of them — monitoring needs to match that reality.

Perplexity works differently from ChatGPT under the hood, which means tracking it well means changing what you measure, not just where you measure it.

Agencies need something different from a single in-house marketing team: multi-client workspaces, white-label reporting, and a way to prove AI-visibility work is actually working.

Share of Answer is to AI search what share of voice was to traditional media — a way to measure competitive presence, not just your own visibility in isolation.