AEO StrategyOct 15, 2026
No Rank #1 in ChatGPT: Measure AI Visibility in Percentages
There is under a 1-in-100 chance ChatGPT or Google's AI repeats the same brand list (SparkToro). Why AI visibility must be measured in percentages.
Ad Intelligence: see how your brand shows up in ChatGPT ads. Learn more →
Research & Insights
Articles & Engineering Research
Technical breakdowns of Answer Engine Optimization: how AI engines choose which brands to cite, and how EvidentlyAEO measures it.
AEO StrategyOct 15, 2026
AI Summaries Halve Google Clicks. What to Measure Instead
When Google shows an AI summary, people click a result on 8% of visits, versus 15% without one (Pew Research). What brands should measure instead.
AEO StrategyJun 22, 2026
Why AI Content Can Backfire in AI Search
A lot of marketing teams are using AI tools to produce content faster. But mathematically, this triggers Model Collapse and brand erasure from AI search. Learn why generic AI-generated content hurts your search visibility and why originality matters more.
GuidesApr 24, 2026
How to Connect Claude to EvidentlyAEO via MCP
Learn how to bridge your brand analytics into your daily Claude workflow using the Model Context Protocol (MCP).
StrategyMar 30, 2026
The Measurement Crisis Your Board Isn't Ready For
Organic traffic is down — but demand isn't. When Google shows an AI Overview, people click a search result on just 8% of visits, versus 15% without one (Pew Research Center, 2025). Most teams are auditing backlinks while missing the real shift: we've moved from a Click Economy to an Influence Economy. The brands winning in 2026 aren't chasing blue links — they're getting cited by AI models. Being recommended inside an AI response is the new Position 1. The question isn't why traffic dropped. It's whether your measurement strategy has caught up with how decisions are actually being made.
StrategyMar 30, 2026
Stop calling GEO "rebranded SEO."
Stop calling GEO "rebranded SEO." It's a strategic trap.
EngineeringMar 21, 2026
Why AI Evaluation is the New Unit Testing
Building AI features without rigorous evaluation is like shipping code without tests. Here is why establishing an evaluation framework early is crucial for production LLMs.
ProductFeb 28, 2026
How EvidentlyAEO Measures KPI Deltas
A deep dive into our methodology for calculating accurate period-over-period differences in generative responses.
See what AI tells your buyers
Track the questions they ask. See which sources the engines trust. Publish content built to be cited.
