Ad Intelligence: see how your brand shows up in ChatGPT ads. Learn more →

Ad Intelligence

AI answers are quietly selling ad space.

ChatGPT and Perplexity now serve sponsored placements inside their answers, a paid channel with no public ad library. See who is buying it, why their copy works, and launch against it.

Share of Paid Advertisers
43%+12 pts
NOBULL leads the category
50%25%0%
NOBULL41%
SCHEELS11%
On7%
8 Aug21 Aug
Competitive LeaderboardShare
1NOBULL43%
2SCHEELS10%
3On7%
4HOKA4%
01Measure

There is no ad library for AI answers.

ChatGPT and Perplexity sell sponsored placements with no public archive of who bought what. Daily scans across your tracked queries capture every placement and chart competitor share of paid real estate over time.

  • Daily scans across ChatGPT, Perplexity, Gemini, and Claude
  • Advertiser share trended day by day, not a single snapshot
  • A ranked leaderboard of who owns your category's ad space
Ad Creative Visibilityby occurrences
28 occ.
Outwork. Our OG Strength Training Shoe
16 occ.
HOKA Running Shoes for Women & Men
13 occ.
Cloudmonster: Maximum Cushion
11 occ.
Training & Running Shoes on Sale
Key Themes & Angles
PerformanceDurabilityPrice anchoringUrgency CTA

Counter-strategy: no arch-support claim appears in 28 captured creatives. That angle is uncontested.

02Analyze

Seeing the ad is the easy part.

Every captured creative is parsed for the strategy behind it: the messaging themes, positioning angles, and CTAs competitors keep returning to, and just as importantly, the angles none of them are claiming.

  • Creative gallery ranked by how often each ad actually appeared
  • Messaging themes and emotional hooks extracted automatically
  • Counter-strategies pointed at gaps competitors left open
Ad WorthinessScore out of 100
RunRepeatHigh intent82
AdSense · PrebidDirect Sponsorship
Runner's WorldHigh intent64
MediavineDisplay Campaign
reddit.comLow intent31
None detectedLow Value
03Qualify

Not every query is worth bidding on.

Each query and citation domain is scored from 0 to 100 for commercial intent and checked for real ad inventory, so budget goes where it can actually be spent, and skips the places it can't.

  • Worthiness score with a High / Medium / Low intent read
  • Detects the ad networks a domain actually supports
  • Recommends the play: display, direct sponsorship, partnership, or pass
Campaign Studio
✓ Curate Gaps✓ Set Budget③ Campaign Studio
Tier 1 · Core Brand Defense
Top Running Shoes for Mileage
best shoes for long distancestop-rated for marathon training
Generated ads · 2
Sponsored
Built for Mileage That Adds Up
Arch support engineered for 300+ mile weeks.
Sponsored
Run Farther, Recover Faster
The cushioning system rivals leave uncovered.
Ready to launchvia OpenAI Ads API
04Launch

From gap to live campaign.

The strategy builder turns the gaps you just found into tiered campaigns, generates the ad copy aimed at those specific openings, and pushes it live through the OpenAI Ads API without a spreadsheet handoff.

  • Queries clustered into tiers: brand defense, conquesting, discovery
  • Budget allocated across tiers with auto-rebalancing
  • One-click publish to live campaigns, no manual export

Your competitors are
already being recommended
by AI.

Start tracking, benchmarking, and winning today.